Friday, 17 May 2013

New Anvil Logo

New logos and corporate identity

Anvil is going though a re-branding exercise and one of the items that we wanted to change was our logo. The logo is an important component of any company as it's what people will see when they first make contact. For this reason we wanted something that was smart, clear and distinctive while being easily recognisable and not just blend into the background. We also wanted something that would work well with certain other colours that we are introducing to give each of our business units an individual identity.

Re-Styled web site coming soon!

Some of the key requirements for the logo.
  • For it to be clean and simple
  • Contemporary but still be relevant 5 years from now
  • Unique
  • Versatile
  • Easily recognisable
  • To compliment other colours we use on web pages and marketing materials

After much deliberation we decided to go with the following for the company identity

We will use the following variations for the different business units

Data products and services

Security products and services

Voice products and services

Mobile products and services

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